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How to Increase Website Security With SSL Certificate : Trusted by Visitors and Loved by Google

How to Increase Website Security

How to Increase Website Security With SSL Certificate : Trusted by Visitors and Loved by Google - In the midst of the rapid growth of the internet in the world, of course it must be balanced with a security system as well.

How not, with just click, click, click pay, we can easily buy the products we want online.

This security gap in online transactions is often used by data thieves to retrieve customer data from a website.

Therefore, as website owners, of course, we must complete a security system to protect customers. The most basic way to protect customers is to use an SSL certificate.

What is SSL Certificate?

Secure Sockets Layer (SSL) Certificates are small data files that digitally bind cryptographic keys to organizational details (websites). When installed on a web server, it activates the padlock and the https protocol and allows a secure connection from the web server to the browser.

For your information, there are various types of websites that are equipped with special icons that show the level of security of a website.

If you frequently browse websites and see a padlock sign and have https, it means that you are safe in providing data to the website, because the data you provide will go directly to the website owner's server.

Indeed, how important is it for a website to have an SSL certificate? Come on, keep reading!

Importance of SSL certificate for website

It doesn't matter whether your website is small or large, just a personal blog or a corporate blog, every website on this earth must have SSL, here's why:

Improve website security

The most basic thing in having an ssl certificate on a website is to provide more security on the website that we have, so that the data flowing to our website is directly stored safely in the database.

Data such as credit cards, users, passwords and others will be stored both in the database of the websites we visit.

Increase credibility and trust for customers

Having an ssl certificate certainly increases trust in customers. This is because SSL-enabled websites will be equipped with a lock icon, which means the website is secure.

This is also proof that you as a website owner are very concerned about the security of your customer data.

Profitable in terms of SEO

Who doesn't want their website to be on the first page of Google? Of course all of us website owners want that.

The interesting fact is, if the website is equipped with an ssl certificate, the ranking on Google pages will also be better.

Take a look at the image below.

The picture above I took from Neil Patel's blog, which shows how Google prioritizes sites that use SSL (HTTPS) to be on the first page.

If you want your website to have the potential to be loaded on the first page, then use an SSL certificate.

Required Google

As I have discussed the points above, Google really likes websites that have an SSL certificate. Because that means we as website owners have a responsibility to protect our customer data.

Google is clear that the SSL era has started since 2014 through the Google I/O event.

The era of mandatory SSL certificates has begun!

Did you know that an SSL certificate is an important component in a blog or website.

No matter what the purpose and function of your website is in cyberspace, all websites and blogs must use an SSL certificate.

Just so you know, in a 2014 Google I/O event, Google presented how important SSL (HTTPS) is. Even HTTPS has become a ranking signal for Google search pages.

During the event, Google mentioned that data that is often transmitted over unencrypted channels is unsafe, untrustworthy, and easily intercepted.

We as blog and website owners must of course protect the security, privacy, and integrity of our user data.

Even since July 2018 with the release of Chrome 68, Non-HTTPS sites (don't use SSL certificates) are now labeled “Not Secure” .

In the case example, you can see the Bank Mandiri website below which is equipped with an SSL certificate and of course has a lock. All transactions are safe on this website.

Unlike the website below, which does not have an SSL certificate complete with a cross padlock. In fact, the browser will immediately warn the danger of the website if we enter personal data there.

If it's like this, is there still a reason not to use an SSL certificate on your website? Don't let your website be labeled as unsafe.

The benefits that I have experienced from SSL

I certainly don't make it up when I write an article, because what I write, I certainly feel the benefits.

For those of you who still doubt how important an SSL is, I want to give you a study case of how my blog managed to grow thanks to an SSL certificate.

As a blogger who really cares about website technology, I have been using SSL certificates since the first time this blog was created in 2016.

In 2016, SSL wasn't really that popular. It wasn't until 2018 that websites started touting the use of SSL, even though it's free.

The statistics below are my blog's journey from 2016 to 2019. I don't currently use Jetpack anymore, so these statistics are no longer my reference.

Thanks to using SSL and some important website technologies applied, my blog can be on the first page of Google.

Free SSL alone is not enough!

But it 's a bit embarrassing , actually my blog uses free SSL aka HTTPS which is free. This is the same as many other websites that still rely on free SSL certificates to protect their websites.

I thought that was enough, it turned out that my guess was wrong.

Using a free ssl certificate does not maximize the performance of SSL itself.

According to the information I found, there are some differences between free SSL and paid SSL, here's a table of the differences:

Free SSL
  • available No support
  • No warranty
  • Short validity (30-90 days)
  • DV level
Paid SSL
  • There is HTTPS
  • There is support
  • There is a guarantee (warranty)
  • Long validity (1-2 years)
  • Level DV, OV, EV

Although at the SSL DV level, both free and paid, the security level is the same, but there are several features such as support and warranty that free SSL does not have.

I finally realized, hearing that the reputation of blogs continues to increase, having a paid SSL certificate is a must. It's not just a matter of security for readers, but also a serious commitment to using paid SSL.

Fortunately, my serious intention to use an SSL certificate was made easy because I met an ssl certificate provider, namely Let's Encrypt.

How, interested in using an SSL certificate?

Hopefully this article is useful for you in advancing the potential of your website. btw, if you want to talk about SSL, you can add a comment below, so we can share experiences with buying and installing SSL certificates.